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Font of this site - Neue Haas Grotesk

Why did I use this font?


Have you heard of the widely used font in the Digital World of Graphic Design industry - "Helvetica"? When it comes to my personal style, I prefer using SanSerif based fonts.


Instead of using the common Helvetica available, I thought why not use the original font from the mid-1950s designed by Max Miedinger.


"Neue" is a german word for "New", "Haas" comes from the company named Haas'sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland of Johann Wilhelm Haas (1698–1764) and "grotesque" originates from Italian: grottesco, meaning "belonging to the cave" due to their simple geometric appearance.


The digital version of Helvetica that everyone knows and uses today is quite different from the typeface’s pre-digital design from 1957. Originally released as Neue Haas Grotesk, many of the features that made it a Modernist favourite have been lost in translation over the years from one typesetting technology to the next.


Type designer Christian Schwartz has newly restored the original Neue Haas Grotesk in digital form – bringing back features like optical size variations, properly corrected obliques, alternate glyphs, refined spacing, and more.



 

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